Privacy Policy
Privacy Notice – The Diamond District Ltd
The Diamond District Ltd and its affiliates (together, "The Diamond District," "we," or "us") take your privacy and data protection seriously.
This Privacy Notice explains how we collect, use, share, and protect your personal data when you use our platform, including our website thediamonddistrict.com (the "Platform"). It also outlines your rights and choices regarding your personal data.
Please read this Notice carefully before using our Platform.
Table of Contents
1) About Us
2) Personal Data We Collect
3) Minors
4) How We Use Your Personal Data and Legal Basis
5) How We Share Your Personal Data
6) Your Rights and Choices
7) Security and Data Retention
8) International Data Transfer
9) Contact Information, Supervisory Authorities, and Complaints
10) Updates to This Privacy Notice
1. About Us
The Diamond District Ltd is an international wholesaler of certified diamonds, gemstones, and fine jewellery. We operate globally and are registered in England and Wales under company number 16512600, VAT number GB499854309. Our registered office is: 86-90 Paul Street, London, EC2A 4NE, UNITED KINGDOM. We are the data controller responsible for your personal data and are registered with the Information Commissioner's Office ("ICO") under reference.
2. Personal Data We Collect
We collect personal data to provide our services securely and efficiently.
Account Registration & Service Usage
Full name
Email address
Phone number
Encrypted password (we never store your password in plaintext)
Optional profile image
Business Registration
If you register a business, we collect:
Registered company address (country, city, postal code)
Company website
Company registration details (number, date, entity type)
Tax identification (e.g., VAT number)
Compliance & Legal Obligations
To comply with AML and KYC requirements, we may collect:
List of directors and their identification
Address proof for directors
Certificate of incorporation
Business address proof
Additional Office Registration
Office address and country
Office email
Optional office website
Business address proof
Bank Accounts
Bank account number
Account holder name
BIC/SWIFT code
Orders & Transactions
Order date and time
Delivery office and deadline
Amount
Customer Service & Virtual Assistance
We may collect information when you contact us via phone, live chat, or other channels. Calls may be recorded, and chat transcripts stored to improve our service.
Automatic Data Collection
Device & browser data: IP address, device type, operating system, browser type, screen resolution, language
Usage data: Pages visited, links clicked, session duration, account preferences, referrer pages
3. Minors
The Platform is not intended for anyone under 13 years of age. We do not knowingly collect data from minors, and any data identified will be promptly deleted.
4. How We Use Your Personal Data & Legal Basis
We use your data to:
Operate and enhance the Platform
Complete transactions and provide payment services
Verify identity for regulatory compliance (AML/KYC)
Prevent fraud and unauthorized transactions
Communicate Platform updates, offers, or events (where legally permitted)
Legal Basis :
Performance of our contractual obligations
Compliance with legal and regulatory obligations
Legitimate interests (e.g., fraud prevention, Platform improvement)
Consent (e.g., marketing communications)
5. How We Share Personal Data
We never sell or rent personal data. We may share your data with:
Service Providers: Identity verification, couriers, payment processing, fraud prevention, IT services, analytics, and customer support.
Business Partners: Banks, payment networks, or other providers to enable Platform transactions.
Compliance & Safety: Law enforcement, regulators, and to protect rights and property.
Extended Payment Providers (BNPL): MarketFinance Limited and credit reference agencies for credit assessment and fraud prevention.
6. Your Rights & Choices
You may:
Access, correct, or update your personal data
Request deletion of your personal data (where legally permissible)
Withdraw consent at any time
Opt out of marketing emails
Receive personal data in a portable format
Request manual review of automated decisions
Manage your preferences via your Platform settings or contact us directly.
7. Security & Data Retention
Security
We employ technical, administrative, and organizational safeguards to protect personal data. Only authorized personnel have access, and all data is encrypted and stored securely.
Retention
We retain your data as long as necessary to provide services, comply with legal obligations, prevent fraud, and meet accounting and tax requirements.
8. International Data Transfer
Your data may be processed outside the UK, EEA, or Switzerland, including in the US. We ensure transfers comply with applicable laws using:
Adequacy decisions
Standard Contractual Clauses (SCCs)
Binding corporate rules
9. Contact, Supervisory Authorities & Complaints
Questions or concerns can be directed to: data@thediamonddistrict.com
UK: ICO (www.ico.org.uk)
EEA residents: Local Data Protection Authority
Our appointed Data Protection Officer (DPO) oversees compliance and can be contacted at the above email.
10. Updates to This Privacy Notice
We may update this Notice to reflect legal or operational changes. Updates take effect when posted on our Platform.